If you are a sales rep, marketer, or PR, there is a high chance that you send many emails. If you craft your emails correctly, there is a possibility that you can get new customers, increase sales, and establish partnerships.
Sending an email to attract responses may not be as easy as it seems, but it is possible. Read and learn how to increase your response rate by more than 320 percent.
Subject lines
The first step is to improve the email subject line to get more replies. Although it may sound simple, a good subject line may take hours to craft. Many sales reps focus on the call to action and the body of the email. Remember, the subject line is the first thing a recipient sees. Therefore, a poorly crafted subject line will reduce your response rate. Follow these steps to improve your subject line.
- Make your subject line personal ;
- Don’t ask question ;
- Keep it short ;
- Include keywords that will attract attention.
Personalize the introduction
If you start the introduction of the email with “Hi” or “Hello”, the receiver may not read more than the first two lines. Also, personalizing your email outreach is the key to attracting your prospects. It’s best to start by saying “Hello Daniel” or “Hi Daniel”. This way, the prospect will feel connected and want to know why the email was sent. To personalize your email, do the following.
- Do a proper research ;
- Don’t add too many details about the receiver in the email ;
- Tell the recipient how you found their contact.
Improve the content of the email
The email’s body is crucial if your goal is to attract more responses from your prospects, customers, etc. Poorly drafted content will reduce your response rate. Most often, some sales reps are hurrying to draft and email. Also, using AI without proofreading the content may damage your reply rate. To improve the content of your email, do the following:
- Avoid grammatical errors ;
- Don’t add irrelevant things to the email ;
- Keep the email short ;
- Introduce yourself briefly ;
- Don’t make blunt statements like “We are the best”
Add a call to action
A call to action could be telling the receiver to respond via the same address or provide phone numbers or social media handles. A call to action must be precise and compelling, or your response rate will be poor. A call to action must contain the following:
- Social media handles ;
- You can make additional promises like “The first 50 people who respond via our social media handles will get a 30 percent discount” ;
- The phone number, social media handles, emails, etc., must be correct.
Conclusion
You should get email marketing software to reduce the stress of trying to draft a good email that will receive a high response rate. Email marketing software increases the chances of drafting a better email. It offers several analytics and provides templates to write a better email. Finally, you must put effort into your email drafting if you want an increase in your response rate.